![]() Plus the BBC's had bad press over impartiality and so on. I also wonder how much of this is about the licence fee and the row that the BBC has had with the Government recently. “There's also Michelle Visage from RuPaul - maybe that's just the BBC swapping out one model for a newer one. It looks like this is an attempt to tap into the Millennials and Gen Z, and get them on board, and they might be trying to do that by giving personalities who are popular on social media better slots. “I think this is all about getting rid of the old blood and bringing in the new. No one really copes well with change, do they? PR expert Rochelle White told MailOnline: “There will be a bit of a backlash to these changes. Paul O'Grady announced he was quitting Radio 2 following a shake-up that saw him split his Sunday evening show with comic Rob Beckett. It comes as PR experts suggested the BBC are sidelining older DJs to attract a younger audience.
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